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The Economic valuation of Intangible Assets in a high technology company
Intangible Assets have increasingly become factors of competitive advantage for the companies thanks to their marketability and their ability to produce economic benefits. Then they are used as driver in win-to-win bargains such as partnership, cross-licensing, joint venture, merge and acquisition, offset compensation. The existence of strong links between intangibles and the value of the company's performance has been largely confirmed by the literature; in this respect, among others, it is crucial a valorisation activity of Intangible Assets to determine their economic value in commercial transactions. This paper reports the experience of our company, which operates in the field of Electronic for Aerospace & Defence, which has been committed in the past decade to develop, manage and valorise the Company’s Intangible Asset portfolio. The company policy has been reflected in its organization and at present it has a specific department to manage all the aspect related to Intangible Assets. The approach of “IA valorisation” refers to the action of creating value from every Intangible Asset by capturing and extracting their latent economic potential through developing and commercialising the underlying technology. In fact in this business sector the products and services incorporate a huge value of high technology. The methods used in the calculation of value are those known in the literature, but their application in practice varies depending on the type of activity to be assessed; nevertheless for each activity the appropriate business model and method has been identified. Examples of valuable assets can be found in business transactions involving patent, design and trademark trading, Industrial Participation, Transfer of Technology, partnership in general. This approach aims to be an effective support to the management, to the other business areas such as the strategy, finance, engineering and all the areas in which IA evaluation is required.
Angelone Isabella, Nardi Mario
Paper for Seminar/Symposium/Conference
EIASM 2014 - 10th Interdisciplinary Workshop On Intangibles, Intellectual Capital And Extra-Financial Information (18-19 September 2014, Ferrara, Italy)
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